At the beginning of the day we got a brief: to create a motion piece showing a different version of the famous case of the hatchet murders that occurred in New England in the late 1920’s. Everything from concept to delivery had to be done in under eight hours.
Leading my team to find less obvious solutions, we focused on giving the message the time it needed to be compelling; when we got out of our initial pitch meeting we convinced the panel that we got the most compelling story. When we presented our piece, we won both the audience and the judge’s choice awards.