Today’s Siggraph’s “Computer Animation Festival” had a little surprise for the attendees. It was a simple yet amazingly innovative product.
“ZYGOTE is a lightweight inflated ball, illuminated from within, that responds to pressure applied to its surface. Interacting with the ball is simple: punch it, bounce it, squeeze it, or tap it and the ball’s internal LEDs react instantaneously.”
The first time I saw the ball in action was a couple weeks ago, he was a guest at the latest VFS Digital Design Assembly, and I was amazed with the simplicity of it, and at the same time the complex programming that goes on behind the scenes, I love that, when something looks so simple and has a quite complex system running to make it look simple.I was excited of being a part of this event. I was assigned to record this event, there were two of them, and even though the second screening of the Festival had more people, the fewer people in it actually got more involved in this experience, so much that the lights on the ceiling received some impacts, but nothing to worry about.After I finish the edit of the footage, I’ll post it here, this would be probably at the beginning of next week.
I’m going to finalize this series of posts with my Foundation Final Project, why? Because it contains some of the work I wrote about on the reminiscent series, it also contains other previous projects I worked on.
This piece was developed with the intention to serve as an intro to a client, job interview, it’s fast-paced essence would quickly showcase some of the work I’ve done, with a brief explanation of the problem and the solution given.
In this series of images I wanted to take on an everyday situation with a different solution; an Ad Campaign for a brand new digital camera, that’s something we see every day. They’re everywhere, Canon, Sony, Nikon; and something I noticed is that they usually follow the same format, they show an image of the camera, the name, resolution, mega pixels and sometimes a picture supposedly taken with that camera.
Well my take on it was to focus on who can use it, these are 5 of what could be a never ending series of posters advertising this camera, there’s only one thing missing, a brand, there’s none at the moment for copyright issues, but the composition is ready to implement.
What I’m trying to communicate is either you are a fashion photographer, an automotive photographer, hobbyist or any other use for the camera you might think of, this is the one for you. Need the specs, ask your local camera shop, because I don’t know you, but even when I see the specs on something I wanna buy on an ad poster, I always ask at the store before I buy it.
Here are some examples of how this campaign would look like [click on the images below to reveal each proposal.]
This experimental was initiated with the idea of visually presenting the quality that colour adds to design, and how just a slight change in color intensity can change the perception of an image. I love playing with typography and text in my design projects; and Pierre Bonnard’s words: “Colour does not add a pleasant quality to design, it reinforces it.” fitted perfectly with my idea.
Take a quick look and see where your eyes go.
Note how the centre of attention are the coloured areas, even though black has a greater value than magenta. Now, look at the next image.
See how it goes from the magenta to the black areas.
This next image is an iteration of the same idea, I just made the difference more obvious, the background goes being the most noticeable part of the piece to be just a background.
